Privacy policy

We highly value the privacy and personal data protection of each visitor and customer. Therefore, we have developed these terms that explain and define what data SIA "V.M.Ecom" collects when you visit and shop on the website www.villamode.lv.

The terms used in these data protection terms correspond to the definitions in the General Data Protection Regulation (GDPR).

Data Controller

The data controller is SIA "V.M.Ecom," registration number 40203473498, address: Jēkaba iela 6, Cēsis, LV-4101, Latvia (hereinafter referred to as the Data Controller).

Purpose of Data Processing and Storage Period

Whenever you contact us or make a purchase on the website www.villamode.lv, we collect your data, such as contact information, information necessary for concluding a distance purchase and sale agreement, data provided over the phone, and so on. Therefore, when contacting us, we encourage you to provide only the information that is necessary for the execution of your request.

Purposes of Data Processing:

  1. Customer/Buyer Registration: Shopping on www.villamode.lv is possible both by registering and creating an account and without registration. We will process the data necessary for creating and managing an account based on our legitimate interests, which means getting to know our customers and establishing a loyal customer base. You have the right to object to such processing of personal data. For those who shop without registration, we will request the data necessary for order placement and distance purchase and sale agreement execution, and we will process this data based on the legal basis of contract performance. Account data will be stored for 5 (five) years from the date of the person's last active action on the website (logins, registrations, and/or other active actions). Purchase data will be retained for at least 5 years.

  2. Distance Purchase and Sale Agreement Conclusion and Execution: For this purpose, personal data will be processed as it is necessary to conclude and execute an agreement with you, and it will be retained for no longer than 10 (ten) years after your last purchase on the website unless otherwise specified by legal regulations. You must provide us with this data; otherwise, it is not possible to shop on the website.

  3. Direct Marketing: This happens only with the consent of the Buyer or potential Buyer. Consent can be given by subscribing to Villa Mode newsletters. Existing customer personal data will be processed based on legitimate interests, which is to inform about other products and services that, in the Seller's opinion, may be of interest to customers. For this purpose, data will be processed for 3 years from your last purchase on the website. Data will be retained until you withdraw your consent, either by using the unsubscribe link in the received newsletter or by sending an email.

  4. Communication and Request Management: When responding to questions, comments, complaints, etc., your personal data will be processed only to the extent necessary to achieve the goal, such as responding to questions, comments, and resolving issues. Data will be processed based on the legitimate interests of the data controller, which is to provide quality customer service and manage complaints. Data will be retained until the end of the product warranty period, but in case of a dispute, until the dispute is finally resolved.

  5. Ensuring the Smooth Operation of the Website: For this purpose, we process your personal data with a legitimate interest in monitoring the quality of our services, creating and improving the content we offer, and ensuring the security of the online store. Mandatory cookies are used for this purpose. Data will be stored during the session or for several years (depending on the type of cookie used). You have the right to object to such processing and configure your web browser to prevent mandatory cookies from being stored. Otherwise, mandatory cookies will be automatically saved on your device at the beginning of the session.

  6. Collection and Processing of Statistical Data, Determination of Visitor Traffic, Analysis to Provide Customized Content: For this purpose, we process your personal data with a legitimate interest in monitoring the quality of our services, creating and improving the content we offer, and ensuring the security of the online store. Data is processed based on your consent. Data is collected using non-mandatory cookies and similar technologies. Data will be stored during the session or for several years (depending on the type of cookie used). You have the right to object to such processing and visit the website www.villamode.lv anonymously.

How Your Data is Collected:

  1. You can provide information yourself (for example, by signing up to receive email newsletters in your email or by contacting the online store www.villamode.lv in any way).

  2. Automatically (with the help of cookies and similar technologies).

  3. In certain non-standard cases, from third parties (for example, from purchase delivery partners who provide services to you or us).

Processing of Children's Personal Data:

The services provided on the online store are intended only for individuals over the age of 14. If there are reasonable suspicions that we are processing the data of individuals younger than this age, we will delete the data of such individuals from our databases.

Data Recipients:

We disclose information about you to our business partners only when it is necessary for the fulfillment of our obligations, such as to couriers for delivering the purchased goods to you.

Cases when we disclose information about you:

  • For payment processing (the necessary personal data for payment of goods are transferred to the authorized processor Maksekeskus AS).
  • When required by the law (for example, to pre-trial investigation officers, other supervisory authorities).
  • To protect our rights or interests (including providing your information to third parties such as lawyers, debt collection companies, bailiffs).

Security of Your Personal Data:

Your personal data will be processed in accordance with the requirements set out in the General Data Protection Regulation. When processing your personal data, we implement organizational and technical measures to protect personal data from accidental or unlawful destruction, alteration, disclosure, and from any other unlawful processing.

Please note that data transmission over the internet is inherently insecure, and we cannot guarantee the complete security of data transmitted to our website.

Cookies:

When you visit our website, we aim to provide you with content and features that meet your needs. For this purpose, we use cookies. A cookie is information that a web server sends to your web browser and is stored in your browser. This information is sent to the web server every time the browser requests to open a page from the server. This allows the web server to set and monitor web browsers, helps the Data Controller identify you as a previous visitor to the site, retain your site visit history, and customize content accordingly. Cookies also help ensure the smooth operation of the websites, allow you to monitor the duration and frequency of site visits, and collect statistics on the number of site visitors. By analyzing this data, we can improve our websites and make them more user-friendly.

Our website uses mandatory cookies to ensure the proper functioning of the website. They are used because we have a legitimate interest in the operation of the website. We also use statistical and advertising cookies to better understand our users, their shopping habits, and provide customized content (choice cookies). Choice cookies will only be used with your consent, so before you start browsing, you will be shown a pop-up window to manage choice cookies. You have the right to object to the storage of choice cookies; to browse anonymously, decline choice cookies. By agreeing to the use of choice cookies, you will be able to manage them on our website.

However, please note that some services may be designed to work only with cookies, and if you disable cookies, you may no longer be able to use those services or certain parts of them.

In addition to the Data Controller using cookies on our websites, specific third parties are allowed to identify cookies on your computer and access them. In such cases, third-party privacy policies apply to the use of cookies. The use of social network accounts on the website is also subject to the cookie policy of the respective social network.

What are your rights?

Depending on the circumstances:

  • You have the right to request information about whether your data is being processed and, if such data is being processed, you have the right to access your personal data and this information: the purposes of data processing; the categories of personal data concerned; the recipients or categories of recipients to whom your personal data have been or will be disclosed, if possible; the envisaged period for which personal data will be stored or, if not possible, the criteria used to determine that period.
  • You have the right to request the correction of inaccurate or incomplete data related to you.
  • You have the right to request the deletion of your personal data. However, this right is not absolute and can be justified if at least one of the following reasons applies: personal data are no longer necessary for the purposes for which they were collected or otherwise processed; you have decided to withdraw your consent to the processing of your personal data if your personal data are processed solely on the basis of your consent and there is no other reason to process your personal data; your personal data have been processed unlawfully; your data must be deleted when we are required to do so.
  • You have the right to request the restriction of the processing of your personal data in one of the following cases: you dispute the accuracy of the data for a period during which we can verify the accuracy of your personal data; your personal data processing is unlawful, and you do not agree to delete your data, instead requesting a restriction on its use; we no longer need your data for processing, but you need it to bring, enforce, or defend legal claims. If the processing of your personal data is restricted, we may process such data, except for storage, only with your consent or for the establishment, exercise, or defense of legal claims and/or for the protection of your rights or the rights of others.
  • You have the right to withdraw your consent to the processing of your personal data if your personal data are processed solely on the basis of your consent.
  • You have the right to request that we transmit your processed personal data to another data controller or to you if it is technically feasible.
  • You have the right to lodge a complaint with us or the Data State Inspectorate if you believe that your rights as a data subject are and/or may be violated.

We may not provide you with conditions for exercising the rights mentioned if, in accordance with the law, prevention, investigation, and detection of criminal offenses, as well as professional and ethical misconduct, must be ensured, or the protection of the rights and freedoms of the data subject or other persons must be ensured.

Third-Party Websites:

Our website may contain links to other websites. We are not responsible for the privacy policy and its implementation on third-party websites. Therefore, we recommend always checking how data is processed on other websites.

Responsibility:

You are responsible for the confidentiality of your password and user data, as well as for all actions (data transmission, placed orders, etc.) performed on our website when using your login information. You must not disclose your password to third parties. If our website services are used by a third party who has logged in using your login data, we will assume that it is you. If you lose your login data, you must immediately inform us by mail, phone, or email. Passwords must be changed every 6 months.

You are responsible for ensuring that the information you provide to us is up-to-date, accurate, correct, and complete.

Changes to Data Protection Rules:

We reserve the right to update or change these rules at any time. Such updated or amended rules will come into effect upon publication on our website.

Contact Information:

If you have any questions about these Data Protection Rules, please feel free to contact us. We will respond to received requests, complaints, or demands in accordance with the procedures and deadlines established by law.

Data Protection Rules last reviewed on April 15, 2023.